Real UK teams. Measurable results.

A regional NHS Trust serving over 1.4 million patients faced rising call volumes across 12 patient-facing services, with no unified view of caller history or active appointments.

Average wait time exceeded 9 minutes at peak. Agents juggled four legacy systems per call, and clinical teams had no visibility of patient demand patterns.

Xapp XRM was deployed across all patient services in 14 weeks. Xapp Tele provided cloud PBX and intelligent IVR; Xapp Agent unified calls, appointments and records into one screen; AI Call Analytics surfaced demand trends to clinical leads weekly.

A top-10 UK insurance group handles over 25,000 claims-related calls every month across motor, home and travel lines.

Claims triage was manual and inconsistent. FCA-mandated call recording was siloed from the CRM, making compliance reviews labour-intensive.

Xapp CRM and AI Call Analytics replaced the legacy ticketing tool. Calls are now transcribed in real time, automatically classified by claim type and routed to the right specialist queue. Compliance flags surface before the call ends.

A nationwide UK fashion retailer with 4 million customers wanted to consolidate phone, email and WhatsApp support — and tie service back to revenue.

Customers used WhatsApp first but had to repeat themselves on calls. Black Friday consistently overwhelmed support, hurting NPS and repeat purchase.

Xapp's omnichannel inbox unified WhatsApp Business with voice and email. AI deflection handled 45% of routine queries (returns, order status). Xapp CRM linked every conversation to the customer's order history.